Casimier asked LAUSBUB studios to develop and implement a different kind of lookbook for their 2011 collection.
The LAUSBUB experimented with different papers, cashmere and casimiers wool. Eventually we found a way to incorporate both, the classic and timeless product made frome the finest fabric and the need to create something unusual.
At some point we planned to have an origami goat (cashmere goat – that’s where you get that wool), that unfolded would reveal the lookbook. Even though I’m very satisfied with the final work, I would have loved to see that origami goat.
In addition to the actual lookbook we created a digital illustration conveying the entrepeneurial spirit of the brands hometown Berlin.