LAUSBUB | Tiger Onitsuka - LAUSBUB

Tiger Onitsuka

I was asked to help pitch an idea to Tiger Onitsuka. Olympic figures, objects and other related elements would hang in space seemingly random. Only when we circle around to a specific position, we would see the complete picture, wich would form the latest sneaker from thaat point of view.

The Mexico Fringe Pitch was meant to represent retro nature of this classic sneaker.The steam punk, flying shoe-ship, was meant to represent this idea. Unfortunately we did not win the pitch. It was a great pleasure, though, working on the styleframes.